CV
Selective Contributions
Development and conceptualization for Focalyx® Website and its corresponding Digital strategy, TV commercials, and internal videos of the brand.
Development, conceptualization and creative concepts for the different accounts of the agency, in addition to the development and translation into Spanish of texts related to the brands.
Promotional copy Latin American database to offer services and increase reach through ecommerce.
DishLATINO account and campaigns for retail clients; credit card use campaign.
Sony Bravia account for US Hispanic market; launched new Smart TV Ads / Commercial, 2014 World Cup.
Contributed to company growth; engaged and increased Polar Food portfolio, main food company in Venezuela.
Maintained company creative standard / reputation, most nationwide recognized and awarded agencies.
Designed campaigns for release of new name, image, and communication strategy; managed and maintained BBVA Banco Provincial account for five years.
Work History
Focalyx®
Creative Director/Copywriter
Accounts : Focalyx® Brand ● Focalyx Dx ● Focalyx Bx Focalyx Tx
Spotdly Square
Sr. Creative Copywriter
Accounts : KFC ● Burger King ● Redoxon ● BerryGen ● Esbeltex ● Leon Flax ● Focal Beer Café ● Skalia Fashion ● GP Batteries Latin America
Aeropost.com
Sr. Copywriter
Accounts: Aeropost Marketplace ● Aeropost Virtual Locker
Ma®ca Miami
Creative Copywriter
Accounts: DishLATINO ● H&R Block (Hispanic Market) ●Telcel America
Creative On Demand (COD)
Creative Copywriter
Accounts: Sony Bravia LATAM
141 Coimbra
Sr. Creative Copywriter
Accounts: Exterior Bank ● Fiat Colombia ● Alimentos Polar ● Farmahorro ● Consul ●T.G.I. Friday’s
Ghersy Group Integrated Communication
Creative Copywriter
Accounts: BBVA Provincial Bank ● Diageo (Ron Pampero, Chequers Whisky)
Leo Burnett Venezuela
Jr. Creative Copywriter
Accounts: CANTV Telecommunications ● PDVSA Petroleum of Venezuela, S.A. ● CATIVEN Venezuelan Retail Store Chain S.A., Philip Morris ● Magical City
JMC/Y&R
Jr. Creative Copywriter
Accounts: Deltaven ● Xerox ● Wyeth Laboratories ● Professional Basketball League of Venezuela ● Ericsson ●CATANA (National Tobacco Corporation) ● Cargill ● El Universal (Newspaper) ● Colgate/Palmolive ● Flamingo Lottery