Other projects I have worked on
McCormick
Idea: McCormick has a variety of Te create for each consumer individual need. The ad was reveled each consumer need in a funny way.
Idea: As part of the BTL campaign from McCormick known as: "Take it easy" we created a Floor Graphics using the design of a jaccuzi as if it were a big cup of te, follwing the brand main idea of "Take it easy" during the execution. The floor graphic was located in many popular spots in the capital.
T.G.I. Friday’s
T.G.I. Friday’s Stand Up Comedy
T.G.I. Friday’s Stand Up Comedy
T.G.I. Friday’s Stand Up Comedy
T.G.I Friday’s (Chanchito)
T.G.I Friday’s (Pío)
T.G.I Friday’s (Clotilde)
T.G.I. Friday’s Valentine’s Day (Piropos)
The Fries & The Buffalo wings.
Idea: Promote Friday's dish, which are famous for being big enough to fill you up. In Venezuela when someone eats a big plate it usually means he's a tough man. Therefore, we created mainline scenes (having a tattoo, etc), with boys that thought they we're very tough when actually they where cowards.
FIAT Colombia
Idea: Invite people to bring their old Fiat Car to any Recycling distributor and leave with a new car. The ad was created using a funny tone to make it appealing.
Henkel
Idea: Create awareness towards consumers about this problem by representing the growing of this bacteria in a creative and funny way.
Idea: Create awareness towards consumers about this problem by representing the growing of this bacteria in a creative and funny way.
TVC Farmahorro (Pharmacy store)
Idea: Promote a 15% off sale on all product during this Holiday Season. By using humor as part of the communication, the idea was to show a teenager playing around with the shave cream, until he empty all the cans.
TVC Cervecería Regional
Idea: Regional Beer Pilsen if for those who knows about beer. The concept focus on a kid that saids all the wrong thinks when it comes to ordering a beer, that's why he was always kicked out of the bar.
Idea: When you go to the beach they are something that are always going to be there (they beautiful girls, the guy that burns his feet, etc), like a good cold Regional Beer.
Alimentos Polar
Idea: Position Rikesa as a product that is made with Cheese, so it's healthy for your kids to eat it. We continue communicating the brand positioning, while empowering our main target, the kids to be able to speak about what they want.
Idea: Launching the New flavor of the Yuky-Pak, a combination of orange and cream. We created an imaginary place (circus) where you can exploited your creativity while drinking your Yuky-Pak.
Leones del Caracas (Baseball Team)
Idea: Reveal those typical important moments in life and how can easily lose priority for this consumer when it comes to their team game.
