PEPSICO Food Service LATAM
Promo Terminator Destino Oculto
What the client wanted:
Develop an interactive digital campaign to promote the “Terminator Destino Oculto” movie in a different Latin American markets using the Pepsi brand as a link between the target and select food chains such as Burger King or Papa John’s.
What we did:
We focused on developing an experience that invited people to participate to win a trip to Los Angeles to meet part of the cast.
We created an interactive website full of different challenges that consumers had to unlock to get points and collect the Augmented Reality (AR) tokens portraying the movie characters.
Also we boosted social media promotion with an interactive face mask (Facebook and Instagram) that transformed people into a T-800 Robot (the original Terminator).
PEPSICO Food Service LATAM
VIRTUAL REALITY EXPERIENCES
Setting the standard
Every year, PepsiCo has the opportunity to showcase its capabilities and new trends at it Allies’ different global franchise conventions, such as Burger King and KFC, among others.
Here, we present some of activities that we have developed using virtual reality technology.